A new round of stats from Net Applications trumpets how iOS is still growing fast, with a current market share of 65% in June, compared with 52.4% twelve months ago. Android sits in second place, and now controls 19.7% of the market, up from 14.3% in June 2011. That’s a growth rate of 37% for Android, next to Apple’s 25% expansion of its market share.
Drilling down to data for individual products, the iPad is out front as of June with 36.7% of total mobile market share, followed by the iPhone with 27%. Android 2.3 Gingerbread takes third place on the podium, followed by another twenty or so mobile operating systems. Java ME, found on many feature phones, enjoys a 10% slice of the pie, while RIM’s Blackberry OS carves out 1.9% of the market.
The figures are not so compelling for Microsoft’s Windows Phone platform just yet – registering at a mere 0.75%. Recently other research has held Android up as the leading OS overall, but let’s take a reality check here. Net Applications is claiming more than one in three mobile users worldwide is using an iPad? Really? That certainly hasn’t been my experience.
Perhaps a closer inspection of the way NA gathers its data is in order. Net Applications collects browser data identifying OS from a network of more than 40,000 sites. The company counts the number of unique visitors per site each day, which amounts to around 160 million unique visits per month. However they arrive at their conclusions, I think most people will find the idea that one in three mobile devices in use around the world today is an iPad.