It seems Apple had another bumper Black Friday – Apple itself of course is always reluctant to announce any sales figures before quarterly earnings time, but 9-to-5 Mac claims a screenshot of Apple’s retail inventory system reveals record-breaking Black Friday sales. Apparently Apple predicted sales would be more than four times higher than on a typical Friday, but according to the source Apple sales had smashed that forecast by 7pm.
Apple went on the offensive for Black Friday this year, offering $100 off Macs, $41 off the iPad 2 and $21 off the iPod Touch.
Positive figures were affected right across the US, where consumers spent $816 million online – a massive 26% increase on Black Friday 2010.
Not to be outdone by Apple, Amazon announced yesterday that sales of its Kindle range had quadrupled in comparison with last year’s figures. Admittedly there are now at least four different products on sale under the Kindle umbrella, but nevertheless it shows Amazon’s new eReader/just-about-tablet Fire is being received well.
According to comScore, 15 million US consumers visited online retail sites on Black Friday, 35% more than last year. Most-visited retail site was Amazon, then Wal-Mart, followed by Best Buy. Importantly, bricks-and-mortar retailers also saw strong growth in online sales, good news for the hard-pressed retail industry in general.