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Apple is reported to be considering starting streaming movies from the Cloud. Discussions are underway between Apple and some movie studios.
Ultimately users should be able to stream movies to their iOS devices from the iCloud, without having to store the content on their portable device.
Currently Netflix and LoveFilm offer apps for the same type of service. Until now, the Apple iCloud service has only provided cloud-based storage or streaming for music, photos and documents. The tier-based service offers 5GB of gratis online storage, but users can buy more space. Apple is known to be keen to get a foothold in the movie-streaming market.
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